Our bread and butter is crafting unique concepts that compliment your vision.
Hospitality Concept Creation & Development
From Vision to Full Operations
At Assayag Consultants, we create hospitality concepts that fit your needs, your property, and your vision.
Whether you are a landlord looking to bring the right concept into your space or a partner looking to build a new business, we start by understanding your goals. We consider the location, audience, available space, and business opportunity to develop a concept with a clear purpose and a distinct identity.
From restaurants and cafés to bakeries, bars, and other hospitality destinations, we shape each concept around the people it will serve and the place it will call home. For landlords, that means an experience that complements the property, attracts guests, and adds value. For our partners, it means turning a shared vision into a business with a strong brand and a practical operational foundation.
We guide the entire process—from concept creation and brand development to design coordination, team building, opening, and full operations. Every element works toward one goal: bringing the right concept to life and giving it the foundation to grow.
Our Concepts
Assayag Consultants has worked with a variety of clients; our proven track record of success spans across resorts, hotels, restaurants, retail, family entertainment centers, and nightlife.
Vida Estilo Hospitality
Miami & Las Vegas
Culinary industry pioneer behind the finest restaurant concepts including Havana 1957, Café Americano, Oh! Mexico, PaperFish Sushi Bar, Barsecco, Cortadito Coffee House, Marabu, News Cafe, Salty Flame.
Donutique
Las Vegas
Luxury Las Vegas café and patisserie blending European craftsmanship, artistic presentation, and indulgent gourmet donuts, pastries, desserts, and coffee.
Picassa
Las Vegas
Bringing together the craft of the European café, the artistry of the bakery, and the playful indulgence of Italian gelato.
Julio Bertoni
Miami & New York
Artisanal gelato rooted in generations of family tradition, combining authentic Italian craftsmanship, premium natural ingredients, and expert education and consulting.
Tortilla Madre Taqueria
Miami
Modern Miami taquería celebrating authentic Mexican roots through nixtamalized tortillas, fire-driven flavors, honest ingredients, and a vibrant vinyl-fueled atmosphere.
Mercato Della Pescheria
Las Vegas & Miami
Authentic Italian seafood restaurant inspired by the charm of a traditional coastal market, serving fresh seafood, homemade pasta, wood-fired pizza, steaks, Italian wines, and cocktails.
Skinny Louie
Florida & New York
High-energy smash burger brand serving simple, craveable burgers, fries, and shakes with fresh ingredients, fast service, and a laid-back neighborhood vibe.
Our Services
1. Concept Creation & Strategy
Define the idea, target audience, market positioning, and guest experience. We establish a clear direction that guides every stage of development.
2. Brand Development
Shape the name, brand story, personality, and visual direction, creating a cohesive identity that carries through the space, menu, and service.
3. Business & Operational Planning
Develop the business model, budgets, staffing structure, and operating approach to give the concept a practical foundation.
4. Design & Development Coordination
Work alongside designers, architects, contractors, and project partners to align the physical space with the concept, guest journey, and operational needs.
5. Menu & Product Development
Guide food and beverage offerings, product selection, pricing, and presentation so they reflect the brand and support efficient execution.
6. Team Building & Opening Preparation
Support leadership recruitment, staffing, training, service standards, and opening readiness—giving the team a clear vision and the tools to deliver it.
7. Operations & Ongoing Development
Establish systems, refine workflows, and support management as the business moves into full operations. We help strengthen consistency, performance, and the guest experience as the concept grows.
One Vision. Every Stage.
Whether you are starting with an idea or developing an existing concept, Assayag Consultants brings the creative direction, leadership, and hands-on guidance to move it forward.
Let’s bring your concept to life.